Brand: Acer

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Acer Inc. is a Taiwanese multinational hardware and electronics corporation which is headquartered in Xizhi, New Taipei City, Taiwan. This company is making many different products including desktop and laptop personal computers, tablet computers, storage devices, smartphones and servers.

Acer also owns the largest franchised computer retail chain in Taipei, Taiwan. This company was founded by Stan Shih, his wife Carolyn Yeh and a group of five others back in 1976, headquartered in Hsinchu City, Taiwan. It began working with only eleven employees and 25.000 dollars in capital. At the beginning it was primarily a distributor of electronic parts and also consultant in the use of microprocessor technologies.

In 1998, this company reorganized into five groups: Acer Sertek Service Group, Acer Semiconductor Group, Acer International Service Group, Acer Information Product Group and Acer Peripherals Group. But this did not have significant impact on the company overall as the stock prices were falling. So, Shis restructured again. Starting from 2000, Acer became a popular PC brand, especially in Europe. Acer increased worldwide sales and also reducting its labor force by identifying and using marketing strategies that best utilized their existing distribution channels. By 2005, they employed a scant of almost 8000 people worldwide. Today, Acer is popular and well known PC brand all over the world. The amount of products it sells and the feedback by the customers shows its quality.

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